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Some might suggest that if Zeluff listens to " Back Off Boogaloo" - or any tour performance by Ringo's All-Starr Band - he might see that Cook's offers a little more subtlety and inventiveness than that. (I hope that's not a healthcare app for whales.) "Jobs is to Lennon what Cook is to Ringo," Zeluff said. The profile also includes an observation from Chad Zeluff, a 27-year-old developer evangelist from a healthcare app called OrcaMD. Instead, Cook has delegated many of those duties to Ive and other members of his executive cabinet. Specifically on the iWatch project, unnamed peopled "involved with the project," told the Times that Cook is less involved with the minutia of product engineering. The Times profile offers that Cook isn't as involved in product engineering as was Jobs. "It is hard for all of us to be patient," Ive said. Cook is just as impatient as was Jobs, apparently. "People felt exactly the same way when we were working on the iPhone," he said.

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Google on Father's Day: Real dads wear Google Glass.Ive explained that there's the same problem with patience inside the company as there is outside. People might nag for some new, new thing, but Apple prefers to release products when it's happy with them, rather than to offer some sort of gratuitous injection to the needy. It's not as if under Cook's leadership Apple has suddenly pumped out smartwatch - though unnamed sources told the Times the rumored iWatch may be released later this year - or a laptop-tablet hybrid just to satisfy the neurosis of analysts. Many might find this completely believable. "Steve established a set of values and he established preoccupations and tones that are completely enduring."

"Honestly, I don't think anything's changed," Ive said in a New York Times profile of Cook published Sunday, when asked about the design process and the relentless push toward innovation. While Cook may never be viewed, like Jobs was, as Apple's "heart and soul," Apple head of design Jony Ive insists that Apple hasn't suddenly become an aging leaden star, desperate for a touch of Botox. Since Apple co-founder Steve Jobs died in 2011, there have been inevitable comparisons between him and new CEO Tim Cook.